Beyond Products - 1690 Words

Question 1: Evaluate the different market opportunities available to Peter, taking the financiers’ perspective. What would be your recommendations as a business angel? The success of the flow binding shows that people are looking for a better solution than the now available bindings. Hereby, it is clearly very important to keep the soft boots, as they provide the snowboarders the necessary comfort, together with the ease of the step-in bindings. However, attention need to be taken into account to avoid the disadvantages of the flow bindings. As a business angel I would trust Peter on this matter, as he has been a semi-professional snowboarder. He knows the important characteristics the bindings must have in order to be the most†¦show more content†¦d. A new product. there is actually three type of snowboard binding: †¢ The Strap binding (70%) †¢ The Step-in binding (20%) †¢ The Flow-in binding, an intermediary solution (10%) The new hybrid binding developed by Peter combines the ease of step-in bindings with the comfort of the soft boots and without the disadvantage of the flow concept. The market is ready for a new product. Beyond Product offers a new and different product that can attract people. e. Have a patent in the main winter sport country in Europe, USA and Canada until 2018. He owns the technology. f. Have an alternative in case of in selling or licensing the IP rights. g. Competitive price of 200â‚ ¬-240â‚ ¬. He proposes an innovative and quality product at a competitive price whatever the brand and the type of binding. h. Have already the roadshow’s network (ISPO in Europe, SIA in the U.S.). 2. Weaknesses a. Hard to get into the market because the brand is not recognize yet b. Only one product now. The best brands in this market have a range of products like backpacks, jackets, hand gloves,†¦ c. No patent for Japan while he account to sell them overthere d. He has still to find 300.000â‚ ¬ to get up and running, to develop and test the prototype that could be presented at the ISPO trade fair. e. Everything seems to depend on only one event, the ISPO trade fair. Beyond Product have to show a strong image directly and the public hasShow MoreRelatedBeyond Products1704 Words   |  7 Pagesorder to be the most user-friendly and the most efficient. Next to that he has experience as product developer, which makes him the perfect person to develop the best product. Both the necessary features as the design should be of a good quality in this case. Moreover, multiple opportunities are provided within the market. Each will be discussed in more detail. †¢ A great opportunity is the fact that the product first can be tested by professionals before commercializing it. This provides you with theRead MoreHistory And Background Of Bed Bath And Beyond1216 Words   |  5 PagesHistory and Background Bed, Bath and Beyond is part of the Home Furnishing Stores Industry. This industry finished the 2016 year with $96.57 Billion in sales, a 3.4% increase over 2015. (Yahoo Finance, 2017) Per Yahoo Finance Bed Bath and Beyond Inc. leads the Home Furnishing Stores Industry in terms of market capitalization with a $5.8 Billion market cap. (Yahoo Finance, 20172) This industry is directly impacted by the housing market though despite the housing market crash in 2008, it has remainedRead MoreThe real success beyond LV is about segmenting its unique products. According to the â€Å"Louis Vuitton900 Words   |  4 PagesThe real success beyond LV is about segmenting its unique products. According to the â€Å"Louis Vuitton and the diamond model† figure 16 the importance of the products are displayed in a diamond figure. 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Some countries also control the entrance of foreign companies which would also affect the process of operation of these companiesRead MoreUnderstanding Machine Hours And Its Effect On The Cost Of Something Essay1120 Words   |  5 Pagesvalue and as a result, they have forced management to recognize its effects. â€Å"Manufacturing overhead, which includes all manufacturing costs other than direct materials and direct labor, has increased significantly due to automation, product diversity and product complexity† (p. 14-18,). When accounting for these costs, a machine hour is defined as â€Å"the operation of one machine for one hour used as a basis for cost finding and for determining operating effectiveness† *Merriam-Webster. 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The author is aware of this as he states, â€Å"Like everyone else, I had become a slave to the Ikea nesting instinct. If I saw something c lever like the coffee table in the shape of a ying yang, I had to have it† . Soon enough, the author realizes thatRead MoreCase Study : Bed Bath And Beyond Investor Relations1839 Words   |  8 Pagesfrom expanding its reach to other markets is that of Bed Bath and Beyond, Inc. (BBBY). Warren Eisenberg and Leonard Feinstein founded BBBY in 1971. Primarily a domestic merchandise retail store that caterers to consumers with goods ranging from bedroom and bathroom, and also kitchen and dining room needs. Currently BBBY has stores in Puerto Rico, Mexico, Canada and the United States for a total of 1,504 locations (Bed Bath Beyond Investor Relations - Investor Overview, 2012). Expanding intoRead MoreRetail Tracking Systems1408 Words   |  6 Pagesintegration with payment solutions, store replenishment, receiving, and employee management. 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